I’m a passionate designer and art director with 12+ years combined experience in both creative agencies and Fortune 500 companies. I have extensive brand design experience creating identities, building guidelines and cohesive asset libraries that serve both digital and print marketing strategies. Most recently, I played a critical role on the redesign of the OGX haircare brand designing key visuals, creating photography libraries and designing POS packaging and displays. These new brand assets have major impact on OGX's website, amazon storefront and digital shelf, paid and organic social media, and in-store displays. I led a design team at Johnson & Johnson, creating a visual asset library and guidelines for their employer brand. I also love collaborating with business leaders on strategic comms, creating visual representations of strategy, technology, workflow and vision. My creative side projects (including illustration & photography) keep my creative engine well-oiled and inspired.
I’m located in the NYC Metro Area. I studied Graphic Design at RIT’s College of Imaging Arts and Sciences. See my resume.
I also take a lot of pride in my laundry folding technique with over 15+ years experience of strategic clothes folding and organizing. I’m heavily inspired by the KonMari method and my own mother. I’m fueled by humbleness and the philosophy that if you have to do something you might as well enjoy it. Unfortunately, I am not offering these services at this time but will update here when that changes.
Say hi at lesferr@gmail.com.