Leslie McAfoos

SUMMARY

Passionate designer and art director with 12+ years combined experience in both creative agencies and Fortune 500 companies. Expertise creating brand identities, building guidelines and cohesive asset libraries that serve both digital and print marketing strategies. Most recently, played a critical role on the redesign of the OGX haircare brand, designing high-impact key visuals, establishing a photography library and leading creative on point-of-sale packaging and displays. Led a design team at Johnson and Johnson, creating a cohesive and visual asset library and guidelines for their employer brand. Collaborated with business leadership on internal comms, creating visual representations of strategy, technology, workflow and vision.

Work Experience

Sr Designer, Haircare & Body
Kenvue (Contract)
Aug 2023 - Jan 2025

As a lead designer for body and haircare Kenvue brands, led creative digital and print, ensuring brand consistency and impact. Worked on Aveeno, Lubriderm, OGX, Maui Moisture & Rogaine. Played a critical role on the OGX haircare re-brand, designing key visuals, art directing photography libraries and designing point-of-sale packaging and displays. These new brand assets were essential to the success of ogx.com, OGX’s Target and Amazon digital storefront, social media channels, and in-store displays. 

Design Lead, Employer Brand
Johnson & Johnson (Contract)
Jun 2015 - Mar 2020

Managed a design team for Johnson & Johnson’s employer brand, driving the development of visual assets and brand guidelines. Developed and maintained a digital visual asset library to support multi-channel marketing strategies deployed by J&J marketing teams worldwide. Led creative for paid social media campaigns on J&J LinkedIn and J&J Careers Facebook. Led the re-design and user flow of careers.jnj.com. Worked closely with company leadership on presentations and dashboards creating visual representations of strategy, technology, workflow, and vision.

Art Director
Baldwin & Obenauf, Inc
Feb 2011 - May 2015

Integral part of creative team designing various digital marketing projects for MasterCard, Johnson & Johnson, Ernst & Young, BASF and Ethicon. Projects included: brand identity development, data visualization, storyboarding and illustration for animated videos, product design, environmental graphics, packaging design, presentation design. Led the design process from concept development to final deliverables, ensuring engaging and high-impact design.